If you’ve ever thought email marketing was “old-school,” think again. In 2025, email remains one of the highest-ROI marketing channels. The difference is that today, success requires more than sending out a newsletter. You need a data-driven strategy, smart automation, and a focus on customer relationships — not just clicks. This is where Enchant Digital Agency steps in. As a global leader in email and eCRM solutions, Enchant helps brands turn emails into consistent revenue streams, using a mix of creative design, technical expertise, and proven strategies. In this guide, we’ll break down everything you need to know about email marketing and eCRM — and how Enchant Digital Agency is helping brands stay ahead.
What Is eCRM and Why Does It Matter?
The difference between email marketing and eCRM
Traditional email marketing sends generic campaigns to everyone on your list. eCRM (electronic Customer Relationship Management) focuses on the entire customer lifecycle — from first purchase to long-term loyalty.
How Enchant Digital Agency uses eCRM
Enchant doesn’t just help brands send more emails; they help them send smarter emails. By leveraging behavioral data, predictive analytics, and automation, they ensure each customer receives the right message at the right time.
Core Components of Successful Email Programs
1. Strategy & Roadmapping
Enchant Digital Agency starts with a roadmap — mapping customer journeys and identifying which flows (welcome, cart abandonment, post-purchase) will deliver the biggest impact.
2. Email Design Systems & Templates
A strong design system makes email creation faster, consistent, and mobile-friendly. Enchant builds modular templates that can be reused while staying on brand.
3. Automated Flows & Lifecycle Campaigns
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Welcome series
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Cart abandonment
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Browse abandonment
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Post-purchase follow-ups
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Win-back campaigns
These automations run 24/7, generating predictable revenue without constant manual work.
4. Segmentation & Personalization
Generic emails are ignored. Enchant Digital Agency uses behavioral segmentation to personalize messages. For example, someone who browsed but didn’t buy will see a tailored follow-up, while loyal customers may get VIP offers.
5. Deliverability Management
Getting into the inbox isn’t guaranteed. Enchant ensures clients are authenticated (SPF, DKIM, DMARC), maintain list hygiene, and avoid spam traps — keeping emails in front of real customers.
AI in Email Marketing: Tools, Not Replacements
AI is a hot topic, but Enchant treats it as an assistant — not the boss. Where AI helps: subject line suggestions, send-time optimization, predictive churn alerts. Where humans win: creative strategy, storytelling, emotional connection. This blend ensures campaigns sound human, not robotic.
Choosing the Right ESP (Email Service Provider)
Many brands choose Klaviyo, and Enchant Digital Agency is a Platinum Klaviyo Partner. They help businesses leverage Klaviyo’s automation and reporting tools for maximum ROI. But Enchant also supports other platforms — tailoring ESP choice to each brand’s needs.
Deliverability Deep-Dive: The Enchant Approach
Deliverability is often overlooked, but Enchant Digital Agency prioritizes it. Their checklist includes: SPF, DKIM, DMARC setup, IP warm-up strategies, engagement-based list cleaning, and ongoing reputation monitoring. This ensures emails don’t just get sent — they actually get seen.
The Metrics That Matter
Instead of vanity metrics like open rates, Enchant focuses on revenue-driven KPIs: Revenue per recipient (RPR), Customer Lifetime Value (CLTV), and Repeat purchase rate. These metrics tie email directly to business growth.
Testing & Optimization: Continuous Growth
Enchant Digital Agency helps brands run data-backed experiments: A/B tests on subject lines or CTAs, multivariate tests on layouts, and hypothesis-driven experiments. Each test provides learnings that fuel long-term growth.
Smart List Growth Without Spam
It’s tempting to buy email lists — but that’s a fast track to the spam folder. Enchant Digital Agency uses ethical list growth tactics, like exit-intent popups with clear value offers, gated content or loyalty programs, and double opt-ins for clean data. This builds a list of subscribers who actually want to hear from you.
Multichannel CRM: Beyond Email
Enchant understands that customers don’t live in just one channel. That’s why they integrate SMS for time-sensitive offers, WhatsApp for conversational messaging, and push notifications for quick reminders. This multichannel approach ensures brands stay connected without overwhelming customers.
Agency Packages & Pricing Models
Like many top agencies, Enchant offers tiered packages to fit different needs: Launchpad: templates + 3 flows, Accelerator: more flows, list growth, analytics, Ultimate: full eCRM strategy, 10 flows, loyalty, optimization. They also provide subscription options for brands that want ongoing support.
Why Work with Enchant Digital Agency?
Here’s why so many brands trust them: Award-winning strategies (recognized for innovative automation), proven ROI increases (clients often see 30–100%+ revenue lifts), global presence (London, Berlin, Cambridge, New York), and Klaviyo Platinum Partner status. They don’t just “do email” — they build sustainable growth engines.
DIY 90-Day Plan (If You’re Not Ready for an Agency Yet)
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Audit current email flows
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Set up authentication (SPF/DKIM/DMARC)
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Launch a welcome series
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Add cart abandonment flow
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Segment list into active vs inactive
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Run a subject line A/B test
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Track revenue per recipient
Even this basic setup can drive big wins.
Mini Case Study
A fashion ecommerce brand came to Enchant Digital Agency with a list of 80,000 subscribers but poor engagement. Within 3 months of Enchant’s overhaul (automated flows + pruning inactive users + personalization), email revenue grew by 45% and complaints dropped by 60%.
Conclusion
Email marketing isn’t going anywhere — but the rules have changed. In 2025, it’s all about automation, personalization, deliverability, and smart strategy. Enchant Digital Agency is at the forefront of this shift, helping brands transform email from a “channel” into a reliable growth engine. If you’re ready to move beyond newsletters and start building real customer relationships, partnering with Enchant might just be your smartest business move this year.
FAQs
Q1: What makes Enchant Digital Agency unique?
A1: Their deep focus on email and eCRM — blending technical deliverability expertise with creative, data-driven strategies.
Q2: Can startups work with Enchant Digital Agency?
A2: Yes. Their packages are designed to scale with businesses of all sizes, from small shops to global enterprises.
Q3: Does Enchant only use Klaviyo?
A3: While Klaviyo is their specialty, Enchant works with multiple ESPs based on client needs.
Q4: How long until I see results with Enchant?
A4: Many brands see ROI within the first 60–90 days after implementing automated flows.
Q5: Is email marketing still effective in 2025?
A5: Absolutely — when powered by strategies like segmentation, automation, and multichannel CRM, it’s more effective than ever.
